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What Consumer Generated Media is and Why You Should Care
The term “Consumer Generated Content’ was coined way back in 2002 by Pete Blackshaw. He used it to describe the content that consumers created amongst themselves for products and services they loved....
View ArticleVideo Everywhere (and what it means for B2B)
Just a few years ago, the thought of having a camera in your mobile phone was ludicrous. Who would want to take grainy pictures with their phone? What would you do with them once you took them? There...
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Your Customers Have Taken Over Your Advertising
Are you one of the many people who love to tell your friends (and anyone else who will listen) how much you love (or hate) a product? If you are, then you know it’s more than just proudly wearing a...
View ArticleSocial Video Marketing and What It Means for Your Business
Social video marketing (SVM) uses tools and technologies to support social activity around video such as commenting and sharing. We’ve all seen streams of comments on YouTube and Facebook videos, but...
View ArticleThe Best Advertising is Free!
How many times have you recommended a product to a friend? I recommend products all the time. Anything from movies and TV shows to business tools and local restaurants. And most of the time people are...
View ArticleHow a Millennial Books a Honeymoon
There have been many interesting articles recently about the online habits of Millennials. Much of these discuss how much weight peer and friend recommendations have when making purchases. As...
View ArticleA Tale of Two Warranties
I don’t know about you, but whenever I purchase a new product, I’m pretty skeptical about any warranty the product is supposed to have, and what it actually covers. “2 year Limited Warranty, but only...
View ArticleLet’s Go To The Video Tape
“Let’s go to the video tape” – these famous words were spoken nightly by sportscaster Warner Wolf. He would set up his story by describing the situation, ultimately instructing his producer to run the...
View ArticleWalkaround Videos Personalize the Search for a New Car
Walk around videos have been around for a few years and are incredibly effective, but until now, the process of creating these videos has been cumbersome, arduous and time-consuming. Some dealers are...
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